By Bob Fishman, CEO, AREVA Solar


There’s a lot of buzz about the global opportunity for the concentrated solar power (CSP) industry. And there’s a great deal of excitement about the potential of CSP in the energy market.

As part of this excitement, over 100 solar industry professionals attending the CSP Today Summit visited our Kimberlina solar thermal power plant today to see firsthand our superheat steam technology in action.

But as I told them, our ability as an industry to transform this potential into a robust global market depends on our individual ability to be cost-competitive, reliable and bankable.

As a 30-year veteran of the power industry, I know there are three questions that power customers will ask about a CSP project. I’m confident the marketplace will reward CSP companies that can answer “Yes” to all three challenging questions:

1. Is your project bankable?
2. Do you have prices that you can deliver on?
3. Are your technology and commercial offerings backed by proven, reliable operating data that meet power and industrial customer needs?

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